All the way back in 1973, Swaffer started with husband + wife team, Anne & Robert Swaffer. For nearly 50 years now we have continued their legacy, bringing the outdoors in with beautiful British prints that promise to stand the test of time.
Carefully developed and coloured designs, durable quality and competitively priced, are the key components to any of our fabrics.
Since 2017, Swaffer has been in the loyal hands of Design Director, Janet Beaney-Smith, and Sales Director, Martin Jeffery. With a combined total of 48 years working for this family business, they truly are at the heart of the company. Each individually, their life's work. Over the last 2 decades and more, they've raised their own families as well as Swaffer.
In particular, both of Janet's daughters have grown up close to the company and the more creative sides of design and marketing, continuing the family affair feel that Anne & Robert began.
Our dedicated, close-knit team have many decades of experience and expertise in supporting the British Textiles industry. Their passion and commitment to detail is seen from development, to production, to customer service.
We still get a thrill every time someone chooses one of our designs to feature in their home. Not least, the final reveal of seeing Swaffer made into their own style and our customers visions realised!